Large Internationally Distributed Sales Force
You are the sales manager for a company with a large quantity of sales representatives
distributed around the country or globe. You sell a variety of product ranging from
the simple to the highly complex. Your suppliers provide videos demonstrating the
features of their products, whitepapers, specification sheets, training videos,
etc. Your best sales tool is an educated salesforce.
You sign up for the Private Media Channel and build communities around your product
lines: Medical devices, consumer gadgets, office supplies, etc. You associate your
sales representatives with these communities, and invite your large strategic accounts
to subscribe as well. You import the videos from your suppliers or manufacturers,
and the appropriate sales representatives can watch them at their desk or on the
go. You attach the appropriate collateral material to the videos so the representative
has all necessary educational material at their fingertips. They can watch it at
their desktop, or on the go on their iPad.
When they make a sales call, they can show the video to the customer, email them
the spec sheets, answer all their questions right then and there. They can invite
the customer to subscribe to your channel in order to create more customer engagement
with your company. The customer tells the representative that a given feature really
resonates with them, so the representative adds a comment about that feature to
the video detail page for other representatives to see on their sales calls. They
can directly email you or the supplier with questions about the product.
Your subscribed customers can also add comments or questions to the content detail
page, to be answered by you, your representatives, or the supplier. You allow your
customers to post a link to the video on their facebook page when they purchase
the product, creating social buzz.
Whenever a new video is posted, the sales representatives for that product line
are immediately notified. You decide when the key accounts and general subscribers
are notified.